Effective Date: June 22, 2026
Introduction
TRAFFIX (“TRAFFIX,” “we,” “our,” or “us”) is committed to protecting the privacy of students, parents, guardians, school staff, and visitors who use our website, www.ridetraffix.com (“Website”).
This Privacy Policy explains what information we collect, how we use it, how we protect it, and the choices available to you regarding your information.
By using this Website, you agree to the practices described in this Privacy Policy.
Information We Collect
Information You Provide
We may collect information that you voluntarily provide, including:
- Parent or guardian name
- Student name
- School attended
- Grade level
- Home address
- Email address
- Telephone number
- Account registration information
- Bus pass purchase information
- Application and transportation request information
- Communications submitted through forms, surveys, or email
Payment Information
When purchasing bus passes or other services, payment information may be collected and processed by a secure third-party payment processor. TRAFFIX does not store full credit card numbers on its servers.
Information Collected Automatically
When you visit the Website, we may automatically collect:
- IP address
- Browser type
- Device information
- Pages visited
- Date and time of access
- Referral source
- Usage statistics
This information helps us improve Website performance and user experience.
How We Use Information
We use information to:
- Administer transportation services
- Process bus pass purchases
- Verify rider eligibility
- Respond to inquiries and requests
- Provide route and schedule information
- Send service alerts and transportation updates
- Improve Website functionality
- Maintain security and prevent fraud
- Comply with legal obligations
Student Information
TRAFFIX recognizes the importance of protecting student information.
Student information collected through this Website is used solely for transportation-related purposes and is handled in accordance with applicable federal and California privacy laws.
TRAFFIX does not knowingly sell student information.
Cookies and Analytics
The Website may use cookies and similar technologies to:
- Maintain user sessions
- Remember preferences
- Analyze Website traffic
- Improve user experience
Users may disable cookies through their browser settings; however, some Website features may not function properly.
Information Sharing
TRAFFIX does not sell personal information.
We may share information with:
- School districts and educational partners when necessary for transportation services
- Authorized transportation service providers
- Payment processors
- Technology vendors supporting Website operations
- Government agencies when required by law
Information is shared only as necessary to provide services or comply with legal requirements.
Data Security
TRAFFIX uses reasonable administrative, technical, and physical safeguards to protect information from unauthorized access, disclosure, alteration, or destruction.
However, no Internet transmission or storage system can be guaranteed to be completely secure.
Third-Party Links
The Website may contain links to third-party websites. TRAFFIX is not responsible for the privacy practices or content of external websites.
California Privacy Rights
California residents may have certain privacy rights under applicable California law regarding personal information collected online.
Requests regarding personal information may be directed to the contact information listed below.
Children’s Privacy
The Website is intended primarily for parents, guardians, and eligible students using transportation services.
We do not knowingly collect personal information from children except as necessary to administer transportation services.
Changes to This Policy
TRAFFIX may update this Privacy Policy periodically. Updates will be posted on this page with a revised effective date.
Contact Information
TRAFFIX c/o City of San Ramon
7000 Bollinger Canyon Rd.
San Ramon, CA 94583
Email: admin@ridetraffix.com
Phone: 925-973-2649
Website: https://www.ridetraffix.com